Battle of #Makeup by Mario in the US, Which Category is Leading? 🔍

This is a comparison for #Makeup by Mario in Sephora vs Amazon US as of the First Half of 2024. MAKEUP BY MARIO has more categories available on Sephora.

#MakeupByMario - First Half of 2024 - Sephora vs Amazon

source: Trendier Databot, Sephora/Amazon US, January~June 2024, Brand Research - MAKEUP BY MARIO, Category Analysis

#MAKEUP BY MARIO on Sephora vs Amazon US,

Let's Take a Look at the Representative Keywords! 👀

#ArganOil

Main Ingredients

#Mineral

#Dewy

#Hydrating

Main Efficacy

#Avocado Oil

#Comfort

#Vegan

Marketing Keywords

#CrueltyFree

#Gloss

#Pigmented

Review Keywords

#GultenFree

#Hydrate

#Aqua

Main Ingredients

#Caffeine

#Brighten

#Blur

Main Efficacy

#Squalane

#Smooth

#GlutenFree

Marketing Keywords

#Concealer

#

#

Review Keywords

#Vegan

#

source: Trendier Databot, Sephora/Amazon US, January~June 2024, Brand Research - MAKEUP BY MARIO, Keyword Ranking

#MAKEUP BY MARIO on Sephora First Half of 2024 Porfolio 🗂️

source: Trendier Databot, Sephora, January~June 2024, Brand Analysis - MAKEUP BY MARIO
image source: Sephora Official Website

Top 3 Rising Review 🔥

Master Mattes® Eyeshadow Palette: The Neutrals

 

 

US$ 50

SoftSculpt® Shaping Stick

US$ 30.4

Softsculpt® Multi-Use Bronzing & Shaping Serum

US$ 34.2

Mini Moistureglow™ On-The-Go Plumping Lip Serum

US$ 13.3

New Rising Product🌟

MAKEUP BY MARIO

Master Mattes® Eyeshadow Palette: The Neutrals

316

Periodic Reviews

599

Total Review

Review Rank No. 1

This palette is beautiful! The eyeshadows are super pigmented and very easy to blend. It does have quite a bit of fallout but it's not too terrible. The size of the palette is perfect as well. It makes it easy to take in your purse or makeup bag when you're on the go.

Review▲ 316

Review▲ 312

Review▲ 288

#Hydrating #Plumping #SheaButter

This is a perfect cool toned, neutral look palette - which is exactly my kinda thing since I’ll be 40 in June. I love the versatility for “no makeup” makeup, to sultry Smokey eyes. MBM will always be one of my top brands!

773*****, 10/Mar/2024

404*****, 5/Mar/2024

#Creamy

#Matte

#Mineral

#Gluten Free

#Cruelty Free

#Enhance

Sales Ranking Trend📈

▲New

on Chart!

source: Trendier Databot, Amazon US, January~June 2024, Brand Analysis - MAKEUP BY MARIO
image source: Amazon US Official Website

Top 3 Rising Review 🔥

MoistureGlow™ Plumping Lip Serum

 

 

US$ 24

SurrealSkin™ Awakening Concealer 160

US$ 41.28

SurrealSkin™ Awakening Concealer 200

US$ 39.99

SurrealSkin™ Awakening Concealer 280

US$ 30

New Rising Product🌟

MoistureGlow™ Plumping Lip Serum

2

Periodic Reviews

96

Total Review

Review Rank No. 1

Review ▲ 1032

Review▲ 201

Review▲ 189

#Concealer #DarkCicrlce #Vegan

#

#

#

#

#

#

Sales Ranking Trend📈

▲New

in Chart

#MAKEUP BY MARIO on Amazon First Half of 2024 Porfolio 🗂️

MAKEUP BY MARIO

I love the minty feeling this gloss is by far my favorite thing. If you have not tried it just do it! You won’t be disappointed.

Very happy! Beautiful shine and color. Very hydrating and it makes my lips feel very hydrated

two*****, 07/Jan/2024

ama*****, 16/Jan/2024

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EN - Case Study Celebrity Brand - Makeup by Mario

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