Battle of #Makeup by Mario in the US, Which Category is Leading? 🔍
This is a comparison for #Makeup by Mario in Sephora vs Amazon US as of the First Half of 2024. MAKEUP BY MARIO has more categories available on Sephora.

#MakeupByMario - First Half of 2024 - Sephora vs Amazon

source: Trendier Databot, Sephora/Amazon US, January~June 2024, Brand Research - MAKEUP BY MARIO, Category Analysis


#MAKEUP BY MARIO on Sephora vs Amazon US,
Let's Take a Look at the Representative Keywords! 👀

#ArganOil
Main Ingredients
#Mineral
#Dewy
#Hydrating
Main Efficacy
#Avocado Oil
#Comfort
#Vegan
Marketing Keywords
#CrueltyFree
#Gloss
#Pigmented
Review Keywords
#GultenFree
#Hydrate
#Aqua
Main Ingredients
#Caffeine
#Brighten
#Blur
Main Efficacy
#Squalane
#Smooth
#GlutenFree
Marketing Keywords
#Concealer
#
#
Review Keywords
#Vegan
#


source: Trendier Databot, Sephora/Amazon US, January~June 2024, Brand Research - MAKEUP BY MARIO, Keyword Ranking

#MAKEUP BY MARIO on Sephora First Half of 2024 Porfolio 🗂️

source: Trendier Databot, Sephora, January~June 2024, Brand Analysis - MAKEUP BY MARIO
image source: Sephora Official Website
Top 3 Rising Review 🔥
Master Mattes® Eyeshadow Palette: The Neutrals
|
US$ 50
SoftSculpt® Shaping Stick
US$ 30.4
Softsculpt® Multi-Use Bronzing & Shaping Serum
US$ 34.2
Mini Moistureglow™ On-The-Go Plumping Lip Serum
US$ 13.3
New Rising Product🌟
MAKEUP BY MARIO
Master Mattes® Eyeshadow Palette: The Neutrals
316
Periodic Reviews
599
Total Review
Review Rank No. 1
This palette is beautiful! The eyeshadows are super pigmented and very easy to blend. It does have quite a bit of fallout but it's not too terrible. The size of the palette is perfect as well. It makes it easy to take in your purse or makeup bag when you're on the go.
❝
Review▲ 316
Review▲ 312
Review▲ 288
#Hydrating #Plumping #SheaButter
This is a perfect cool toned, neutral look palette - which is exactly my kinda thing since I’ll be 40 in June. I love the versatility for “no makeup” makeup, to sultry Smokey eyes. MBM will always be one of my top brands!
773*****, 10/Mar/2024
404*****, 5/Mar/2024
#Creamy
#Matte
#Mineral
#Gluten Free
#Cruelty Free
#Enhance
Sales Ranking Trend📈

▲New
on Chart!


source: Trendier Databot, Amazon US, January~June 2024, Brand Analysis - MAKEUP BY MARIO
image source: Amazon US Official Website
Top 3 Rising Review 🔥
MoistureGlow™ Plumping Lip Serum
|
US$ 24
SurrealSkin™ Awakening Concealer 160
US$ 41.28
SurrealSkin™ Awakening Concealer 200
US$ 39.99
SurrealSkin™ Awakening Concealer 280
US$ 30
New Rising Product🌟
MoistureGlow™ Plumping Lip Serum
2
Periodic Reviews
96
Total Review
Review Rank No. 1
❝
Review ▲ 1032
Review▲ 201
Review▲ 189
#Concealer #DarkCicrlce #Vegan
#
#
#
#
#
#
Sales Ranking Trend📈

▲New
in Chart
#MAKEUP BY MARIO on Amazon First Half of 2024 Porfolio 🗂️
MAKEUP BY MARIO
I love the minty feeling this gloss is by far my favorite thing. If you have not tried it just do it! You won’t be disappointed.
Very happy! Beautiful shine and color. Very hydrating and it makes my lips feel very hydrated
two*****, 07/Jan/2024
ama*****, 16/Jan/2024
EN - Case Study Celebrity Brand - Makeup by Mario
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EN - Case Study Celebrity Brand - Makeup by Mario
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