August 2019~August 2024
<Haus Labs by Lady Gaga> Global Interest Trend
From Gaga’s Mind to Market:
Haus Labs’ Creative Rise 🎨
From creative stage appearances to creating makeup products, Lady Gaga has succeeded in continuing to innovate! Starting in 2019, when the internationally renowned singer launched her beauty brand, she began with lip products and eyeshadows! By combining technology with nature, Haus Labs by Lady Gaga continues to strive to create clean beauty products with cruelty-free and 100% vegan formulations.
Continuing to achieve popularity to this day, what is the satisfaction point for consumers across different e-commerce platforms?
source: Haus Labs by Lady Gaga Official Website
IMG: Haus Labs by Lady Gaga Official Website
Haus Labs by Lady Gaga ✨
What is the Popular Products on Sephora in the First Half of 2024? 🌟
No. 1
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica
US$ 42.75
Review▲ 669
No. 2
PhD Hybrid Lip Glaze Plumping Gloss
US$ 24.7
Review▲ 421
No. 3
Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica
US$ 30.4
Review▲ 388
source: Trendier Databot, Sephora, January~June 2024, Sephora, Brand Analysis - Haus Labs by Lady Gaga
IMG: Sephora Official Page
Let's see the Haus Labs by Lady Gaga's performance on Sephora in the first half of 2024. First, the product 'Triclone Skin Tech Medium Coverage Foundation' was featured. It's in the first place! In the first half of the year, it received 669 new reviews. So, what are the United States' consumers satisfied point with Haus Labs by Lady Gaga's Foundation?
Skin-Like Foundation with Very Longlasting Formula! 🏄🏻♀️
Sam Robinson | 696k Subscribers
LADY GAGA'S NEW FOUNDATION... IS IT WORTH IT? HAUS LABS | OILY SKIN WEAR TEST
This is my first Haus Labs product; it has a more watery formulation. I have oily combination skin, and it provides a more radiant and glowy finish with just one layer applied with a sponge. My skin looks very healthy, and it doesn’t emphasize the pores or fine lines on my face.
source: Trendier Databot, Sephora, January~June 2024, Brand Analysis - Haus Labs by Lady Gaga
According to reviews, this foundation even works well on skin that is struggling with acne! Curious?
544*****, 30/Jun/2024
111*****, 21/Jan/2024
920******, 23/Jan/2024
➡️ Summary of Haus Labs by Lady Gaga's Foundation Review Points! 🗣️
Love this foundation! I mix in some of my moisturizer (ELF Holy Hydration) and it gives a beautiful dewy natural finish. I have worn this foundation in kitchens over the summer to graduation in a literal sauna, and to prom with no complaints
#Dewy
This foundation is like skin I love it someone that struggles with acne like myself this is a great foundation too there’s no fragrance it’s just great overall this is my new foundation forever! Must try
#Acne
Ms. Gaga ATE with this foundation. This is honestly the best foundation I have ever bought. It applies so smoothly and leaves a weightless, natural, and radiant finish. Well worth the money!
#Weightless
Haus Labs by Lady Gaga ✨
What is the Popular Products on Amazon US in the First Half of 2024?
Let's see the Haus Labs by Lady Gaga's performance on Amazon US in the first half of 2024. First, the product 'Tutti Gel-Powder All Over Rouge' was featured. It's in the first place! In the first half of the year, it reached average sales ranking of 62. So, what are the United States' consumers satisfied point with Haus Labs by Lady Gaga's Blush?
No. 1
Tutti Gel-Powder All Over Rouge
US$ 32
Avg. Sales Ranking ▲ 62
No. 2
GLAM ATTACK LIQUID EYESHADOW
US$ 8.85
Avg. Sales Ranking ▲ 64
No. 3
GLAM ROOM PALETTE NO. 1: FAME
US$ 26.62
Avg. Sales Ranking ▲ 80.1
source: Trendier Databot, Amazon US, January~June 2024, Amazon US, Brand Analysis - Haus Labs by Lady Gaga
IMG: Amazon US Official Page
PAINTEDBYSPENCER | 902K Subscribers
The Ultimate ITALIAN GLAM Makeup Tutorial w/ Haus Labs by LADY GAGA
I love this new formula they came out with; it lives up to its name: a gel-powder hybrid. It smooths and sculpts the cheeks, is lightweight, and you can even use it on the lips! I really love how it looks, and later you can layer it with another shade to make your cheeks pop.
source: Trendier Databot, Amazon US, January~June 2024, Brand Analysis - Haus Labs by Lady Gaga
Gel-Powder Hybrid Blush to Sculpt the Cheeks! 😱
Not only does this product add color to the cheeks, but it also sculpts and brightens. According to consumers, it’s perfect for spring/summer!
tsa*****, 6/Apr/2024
chr*****, 18/Mar/2024
tra******, 10/Mar/2024
➡️ Summary of Haus Labs by Lady Gaga's Blush Review Points! 🗣️
I usually prefer a more pinky blush, but this is a great, bright color for spring/summer. I'm neutral, so I think it could work for cool or warm skin. It requires a light touch. I like that I forget it's on my face. I'd use a brush that picks up less product, if possible.
#Bright
I love this. I have fair oily skin and every shade works for me. Very pigmented. Lasts forever!
#Pigmented
Oh my goodness this blush is so pigmented and pretty. The packaging is very nice too. Quality product
#Quality
EN - Case Study Celebrity Brand - Haus Labs by Lady Gaga
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