August 2019~August 2024
<Makeup by Mario> Global Interest Trend
From MUA Master to Beauty Boss: Makeup by Mario’s Rise 🚀
Mario Dedivanovic, the founder of Makeup by Mario, is now one of the leading brands in the beauty industry. Starting as a makeup artist for Kim Kardashian, Mario also ventured into education, teaching makeup classes, and eventually launched his own beauty brand. Vogue India even mentioned that Mario is the mastermind behind the contouring technique, which became a global phenomenon at the time.
Continuing his legacy by teaching and constantly innovating in his beauty brand, what is the satisfaction point for consumers across different e-commerce platforms?
source: Vogue India, Makeup by Mario Official Website
IMG: Makeup by Mario Official Website
Makeup by Mario ✨
What is the Popular Products on Sephora in the First Half of 2024? 🌟
No. 1
Master Mattes® Eyeshadow Palette: The Neutrals
US$ 50
Review▲ 316
No. 2
SoftSculpt® Shaping Stick
US$ 30.4
Review▲ 312
No. 3
Softsculpt® Multi-Use Bronzing & Shaping Serum
US$ 34.2
Review▲ 288
source: Trendier Databot, Sephora, January~June 2024, Sephora, Brand Analysis - Makeup by Mario
IMG: Sephora Official Page
Let's see the Makeup by Mario's performance on Sephora in the first half of 2024. First, the product 'Master Mattes® Eyeshadow Palette: The Neutrals' was featured. It's in the first place! In the first half of the year, it received 316 new reviews. So, what are the United States' consumers satisfied point with Makeup by Mario's Eyeshadow Palette?
1 Matte Eyeshadow Palette for Every Look 👀
Angela Bright | 717k Subscribers
3 Looks 1 Palette | Makeup by Mario Master Mattes The Neutrals Eyeshadow Tutorial
I'm going to create an everyday look, a soft glam eye, and a smokey eye! The palette is very powdery, with a lot of kickback at first. The lighter colors don't show up much on my fair skin, but the darker shades are pigmented! I like that the colors are natural—not too warm and not too cool—and they blend very nicely and smoothly on my eyelids!
source: Trendier Databot, Sephora, January~June 2024, Brand Analysis - Makeup by Mario
In most reviews, consumers say this palette is very versatile, from everyday look to dramatic smokey eye. Its neutral color is also one of the product's appealing points.
404*****, 5/Mar/2024
773*****, 10/Mar/2024
107******, 10/Apr/2024
➡️ Summary of Makeup by Mario Eyeshadow Palette Review Points! 🗣️
This palette is beautiful! The eyeshadows are super pigmented and very easy to blend. It does have quite a bit of fallout but it's not too terrible. The size of the palette is perfect as well. It makes it easy to take in your purse or makeup bag when you're on the go.
#Pigmented
This is a perfect cool toned, neutral look palette - which is exactly my kinda thing since I’ll be 40 in June. I love the versatility for “no makeup” makeup, to sultry Smokey eyes. MBM will always be one of my top brands!
#Neutral
My favorite thing about this pallete is that it’s buildable. Im about as fair as person can be and neutral leaning cool. I love that I can use the shades in this and they don’t look dramatic if I don’t want them to!
#Buildable
Makeup by Mario ✨
What is the Popular Products on Amazon US in the First Half of 2024?
Let's see the Makeup by Mario's performance on Amazon US in the first half of 2024. First, the product 'MoistureGlow™ Plumping Lip Serum' was featured. It's in the first place! In the first half of the year, it reached an average sales ranking of 58. So, what are the United States' consumers satisfied point with Makeup by Mario's Lip Serum?
No. 1
MoistureGlow™ Plumping Lip Serum
US$ 24
Avg. Sales Ranking ▲ 58
No. 2
SurrealSkin™ Awakening Concealer 260
US$ 30
Avg. Sales Ranking ▲ 60
No. 3
Perfecting Lip Scrub
US$ 35.58
Total Review ▲ 63.2
source: Trendier Databot, Amazon US, January~June 2024, Amazon US, Brand Analysis - Makeup by Mario
IMG: Amazon US Official Page
Lips, Nourish, and Hydrate the Lips with This Lip Serum 👄
One of the lip serums with a glowing finish that's been trending lately. Most reviews also mention that their lips feel hydrated after using this!
Sofia Sees Beauty | 34.3K Subscribers
MAKEUP by MARIO MOISTUREGLOW PLUMPING LIP SERUMS | Worth it??? | Review, Swatches, Demo, Wear Test
It's a little bit pricey, especially since products with a glowing and dewy lip finish have been trending lately. But, this is supposed to be plumping and moisturizing without the tingling sensation! I like it because the tube matches the color of the product inside, making it very easy to find. Something to note: this product can't be retracted back into the tube! So, only dispense as much as you need.
source: Trendier Databot, Amazon US, January~June 2024, Brand Analysis - Makeup by Mario
ama*****, 16/Jan/2024
two*****, 07/Jan/2024
➡️ Summary of Makeup by Mario Lip Serum Review Points! 🗣️
I love the minty feeling this gloss is by far my favorite thing. If you have not tried it just do it! You won’t be disappointed.
#Minty
Very happy! Beautiful shine and color. Very hydrating and it makes my lips feel very hydrated
#Hydrating
EN - Case Study Celebrity Brand - Makeup by Mario
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